Advance Praise for Pursuing Excellence

“While many of the ‘20 Bad Habits’ are likely present in companies trying to move up from average, surely habit No 13, ‘Clinging to the Past’ is one of the larger detractors keeping many of them from moving closer to excellence.”

— Marshall Goldsmith

#1 Leadership Thinker and best-selling author of

What Got You Here Won’t Get You There

“Many people claim to be Lean experts. Most of them aren’t. Pursuing Excellence won’t teach you improved methods for Lean. But it will help you understand the bigger picture holding us back from transformational improvement.”

— Shelley Gilliland

VP Operational Excellence, Leonardo DRS

“Brian Strobel has lived and breathed operational excellence as a leader in both frontline fighter squadrons and in the corporate world. He is a master practitioner, who deeply understands the human element of driving exceptional performance.”

— Matthew Leach

Partner, Boston Consulting Group

“To effectively lead people through tough times, leaders must create and apply a solid framework and strategy. Many speak of excellence, yet few can describe it, let alone lead people to achieve it. Strobel’s book provides leaders with the essential knowledge to accomplish this.”

— Scott Shaffar, PHD

Design Leader, San Diego State University

“I’m pleased to see application of the Competing Values Framework continually expanded to help leaders interpret and understand their organizations. Pursuing Excellence deftly uses the framework to provide leaders insight to how they can move their companies from average to excellent.”

— Robert Quinn, PhD

Co-Developer, Competing Values Framework

"Brian Strobel knows excellence when he sees it. From his time as an officer in the Marine Corps, a high-performance organization that relentlessly pursues excellence, he was immersed in a culture of excellence every day. As a result, he probably recognizes excellence more by its absence than by its presence. In Pursuing Excellence, Strobel walks us through what excellence looks like... His construct for the book serves as a series of waypoints for the journey on which he takes the reader, walking through each on its own and as a part of the whole. And he shares his definition of excellence that’s serves as the lighthouse throughout the book.”

— Joseph Paris, Jr.

Founder, Operational Excellence Society